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5 Location Based Analytics Tools

By kahlain On January 30, 2011 · 3 Comments · In All, Location Based Marketing (LBM & LBS)
The Intro How can we talk about location based marketing and enhance performance without having a strategy and tools to follow performance per location? Are the actual Google analytics, Omniture, Coremetrics and Unica able to support this new trend? Today’s answer is NO! The question became then: Beside the manual analysis, what are the alternatives? [...]
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