5 Location Based Analytics Tools

The Intro

How can we talk about location based marketing and enhance performance without having a strategy and tools to follow performance per location?

Are the actual Google analytics, Omniture, Coremetrics and Unica able to support this new trend?
Today’s answer is NO!

The question became then: Beside the manual analysis, what are the alternatives? What tools can help us follow results in Location Based Marketing?

It’s still at the early stages and I hope the big players will made there entry very soon, that being said, here’s a list of platforms that can help with your actual needs

Geotoko (Made in Canada)

They present them self as this : “Run location-based campaigns and contests to reward customers for check-ins using Foursquare, Gowalla, Twitter, Brightkite, Whrrl, Ruumble and Loopt Plus. Geotoko is a powerful campaign management platform that allows businesses to run contests and sweepstakes using location-based services (LBS). Geotoko works for small businesses, large brands and agencies. Geotoko also lets you earn loyalty points for your check-ins.”

if you’re planning to test a location based marketing campaign, it’s worth to stop by Geotoko.com and test it.

Titanium Geo by Fortiusone and Appcelerator

“Titanium+Geo lets you visualize real-time, geo-tagged data from mobile devices, social media services, and your own company data streams. Analyze critical information related to your location-based campaigns or your customers’ demographic trends, purchasing habits, and geo-social behaviors.”

MomentFeed.com

The Whitepaper by Momentfeed.com is very detailed and shows a promising tool that go beyond the geek side of a platform. I like the fact that they’re trying to engage the market with the “Location based engagement” KPI.

“MomentFeed provides location-based strategies and technologies that enable companies to reach consumers in the moment—the moment when they are both present and engaged at a specific place.”

WebTrends Mobile

Surprising! to see an old school analytics platform in this list. Geodelic annonced that they Adopts Webtrends Mobile Analytics to Map How Customers Use Location-Based Mobile Applications.

Fourscore

FourScore define itself as “ a way for businesses to finally see how their customers’ Foursquare “check-in” behavior compares to their competition — and even their category. We know how competitive it is out there. Our hope is that you can use this data to make more informed decisions about how to attract more customers to your venue in the context of what others are doing.”