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From the monthly archives: January 2011
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5 Location Based Analytics Tools

By kahlain On January 30, 2011 · 3 Comments · In All, Location Based Marketing (LBM & LBS)
The Intro How can we talk about location based marketing and enhance performance without having a strategy and tools to follow performance per location? Are the actual Google analytics, Omniture, Coremetrics and Unica able to support this new trend? Today’s answer is NO! The question became then: Beside the manual analysis, what are the alternatives? [...]
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10 Location Based Marketing Infographics

By kahlain On January 16, 2011 · Leave a Comment · In All, Infographics, Location Based Marketing (LBM & LBS)
Definition According to Wikipedia : “Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process [...]
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hookLBM

Location Based Marketing Segmention in Canada

By kahlain On January 16, 2011 · Leave a Comment · In All, Location Based Marketing (LBM & LBS)
The intro: Location Based Marketing is not only about Check-ins There is a common weakness in the marketing field. Marketers often design their strategy around a new trend or the next big thing. In a more complex digital world, it is now more important than ever to tackle the digital complexity by avoiding a trend [...]
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The Most Used Location Based Apps in Canada

By kahlain On January 11, 2011 · 9 Comments · In All, Location Based Marketing (LBM & LBS)
The Question I guess it became my writing style to start with a question. This time everything started with this post : Top 5 Location-Based Services [MASHABLE AWARDS] and my question was: How about Canada? and what is the most used or at least downloaded LBS iphone app? According to Wikipedia “A location-based service (LBS) [...]
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Canadian Startups | Web Reach Transcript

By kahlain On January 9, 2011 · 2 Comments · In All, Startups
The Story I was asking myself: What is the most visited Start-up in Canada? And which one is the most active in the social media sphere? By playing with the data and being curious about the findings, I ended up having a long sheet with 100 Canadian Startups. I wanted to create some insight with [...]
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illustration

The 4 Elements of Digital Content

By kahlain On January 9, 2011 · 4 Comments · In All, Location Based Marketing (LBM & LBS)
With today’s agile way to manage Tech projects, it is now more important than ever to better define our projects playground. Being myself a Product Manager, I was asking myself lately: What are the new and old elements that we need to better manage in the content creation process? Content in this specific context is [...]
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Moja.St a Search Engine Broker

By kahlain On January 9, 2011 · Leave a Comment · In All, My Projects
In an environment where the web contains billions of pages, where the search engines algorithms are based on PageRank and where one search can provide you with millions of options, it’s definitely difficult to locate the site you are searching for as quick as possible. Moja.st is a meta-search engine where we present you one [...]
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